Full Product Audit
£14,500
10 business days
Three user journeys audited. Competitive benchmarking, heuristic evaluation. 90-minute strategy session with Figma prototypes. 4 weeks async support.
Learn more20 years building products at scale. Now I help product leaders fix the UX problems blocking growth.
Strategic product diagnostics. 5-15 days. Prioritized by revenue impact.
Chase UK founding team. Previously: Barclays, Gen Digital, Moneysupermarket, EE, Yieldify.
Product Diagnostic (excerpt)
Excerpt from a real client audit
Issues identified
Onboarding asks for too much upfront
Comparison view is 3 clicks too deep
Value prop isn't clear until Step 3 of signup
Pricing calculator hidden behind login
Critical fixes
Simplify first-run to email + one action
Surface comparison on homepage
Show clear value on landing (before signup)
Move calculator to pre-login flow
Expected impact
+30% signup completion rate
Illustrative example — every diagnostic is tailored to your product
Activation Diagnostic
£6,500
5 business days
One core user journey audited. Analytics review, session replay analysis, competitive benchmarking. 60-minute video readout with prioritized fix list. 2 weeks async support.
Book a scope callEmbedded Advisory
£18,000/month
3-month minimum
Weekly strategy calls, real-time Slack support, team coaching, launch support. For companies implementing major UX changes.
Discuss advisoryFree — No strings attached
Get a free5-minute UX teardown
Submit any screen or flow from your product. You'll get a personal video with 3 expert UX observations — the kind of things that are costing you conversions right now.
01
Submit your URL
Tell us which screen, flow, or page you want reviewed.
02
Get a 5-min video teardown
Within 48 hours, receive a personal Loom with 3 UX observations from a senior designer with 20 years' experience.
03
See what you've been missing
If you want the full picture, we'll talk about a deep-dive audit.
Request your free teardown
No sales pitch. No obligation. Just honest observations from 20 years of product design experience.
No-Risk Diagnostic
If you don't believe this gives you clearer priorities for your product, I'll refund the fee. No questions asked.
Applies to Activation Diagnostic and Full Product Audit services.
Why product leaders work with me
Two decades building products across banking, startups, and consumer platforms.
Built digital banking from zero
Chase UK founding team (5 years). Designed onboarding, rewards, account recovery for millions. Competed against Monzo, Starling, Revolut.
Navigated regulated industries
Chase + Barclays: built products meeting FCA compliance without sacrificing UX.
Scaled VC-backed products
Yieldify (Google Ventures-backed): ecommerce personalization and CRO platform.
Optimized high-traffic platforms
Moneysupermarket: comparison site handling millions of sessions. EE: telecoms consumer products.
Pattern recognition from 20 years
Seen the same UX problems across banking, startups, ecommerce, telecoms. Know what moves activation and revenue.
Ready to diagnose what's blocking activation?
Book a 15-minute scope call to discuss your product and whether a diagnostic makes sense.