Small business websites
Clean, modern websites designed to make it easy for people to understand what you do and get in touch.
Typically 2–4 weeks
From £1,200
Website designer for small businesses
Website design and UX improvements for small businesses
Modern, clear websites that help people understand what you do and get in touch.
Trusted by local services, consultants, and small teams
A small, senior-led practice based in the UK.
Website clarity review (example)
Excerpt from a real client audit
Issues identified
Value proposition unclear above the fold
Competing calls to action
Services buried too far down the page
What I’d change
Rewrite headline to state service + location clearly
Reduce to one primary call to action
Reorder sections by visitor intent
Expected outcome
Visitors understand the offer in under 5 seconds
Clear next step
More enquiries, fewer drop-offs
Illustrative example — every review is tailored to your site
I help small businesses in Berkhamsted and across Hertfordshire improve website clarity and generate more enquiries.
How I work
Most projects follow the same pattern. This is how I improve small business websites.
- 1.Understand what the site is trying to do
- 2.Identify where visitors get stuck
- 3.Prioritise the few changes that matter most
- 4.Turn that into clear, practical actions
Optional support is available if you’d like help applying the changes.
How I improve small business websites
Most projects follow a similar pattern. These are the changes that usually make the biggest difference.
Unclear homepage messaging
Visitors don’t immediately understand what the business offers or what to do next.
What I change
Clarify the main service, location, and primary action above the fold.
Result
People understand the offer quickly and are more likely to get in touch.
Too many competing calls to action
Pages ask visitors to do too many things at once.
What I change
Simplify the page flow and focus attention on one primary action.
Result
Higher engagement and clearer next steps.
Website looks fine but feels generic
The site doesn’t inspire confidence or reflect the quality of the business.
What I change
Improve structure, spacing, and hierarchy to create a more professional first impression.
Result
A site that feels more considered and trustworthy.
What clients usually leave with
- A clear priority list
- Fewer opinions, more decisions
- Confidence about what to change — and what not to
Services
Website refresh & improvements
A practical update for existing sites that need clearer messaging, cleaner pages, and stronger calls to action.
Typically 1–2 weeks
Most refreshes start around £450
Homepage clarity & conversions
Focused help on the homepage so visitors quickly grasp your offer and know what to do next.
No redesign. No fluff. Just clarity on what to fix first.
Typically 3–5 days
From £249
Ongoing tweaks & support
Small, steady improvements to keep your site current and working as your business changes.
Monthly or as needed
From £120/month
Why businesses choose See What Matters
You get senior-level thinking without the agency overhead or long contracts.
Clear messaging and stronger calls to action
Make it obvious what you do and what visitors should do next.
Practical changes that improve enquiries
Focused fixes that reduce confusion and increase contact.
Calm, direct collaboration (no account managers)
You work with a senior designer directly, not a chain of people.
Senior-level thinking for small business websites
Practical decisions shaped by large‑scale, real‑world experience.
Working with local businesses
I work with local businesses in Berkhamsted and across Hertfordshire that want their website to feel clearer and more focused.
Most reach out because the site looks fine but isn’t getting enquiries, and they want a direct, practical fix.
Not sure what your website needs?
Request a quick sanity check and I’ll tell you what to fix first.